We all love event tracking because it helps us understand how users interact with our apps. But there is a main difference between mobile apps and web apps.
An event might have different meanings for different AppVersions and of course different conversion rates. Let me give you an example:
You want to track “User clicked ok”. You add the event in your AppVersion 1.1, you go to your dashboard and you see cool realtime analytics and graphs in our “Insight Boxes” pages. But then you release a new version of your app (1.2) and you have optimized the flow or made some changes. And now you don’t know which events came from version 1.1 and which came from 1.2.
One way is to create a new event “User clicked ok but this is another version”. The other way (which I call the “cool” way) is to use the new “Advanced events” feature available for preview to Premium customers.
Now, you can filter events by AppVersion, see the trend of a specific app and compare how this is event is during across all your releases in a slick, realtime and responsive UI.
We also provide you a bar with top weekly events, most trending events and other neat information in order to always be on top of your game.
If you are a premium customer, feel free to check this new preview feature and send us some feedback.
If you see a change in top events from one app version to another, you know you’re getting instant visibility into what customers like or where they are getting tripped up!